PADS Communications Plan
To aid in the effective implementation and proper dissemination of the Philippine Anti-Illegal Drugs Strategy (PADS), the Dangerous Drugs Board, with the help of Rebel Marketing, Inc., came up with a comprehensive national communication plan to anchor agency-level messages and identify communication strategies focused on the youth, families, and other target populations.
An internal communications task force was formed to work with Rebel Marketing to develop the communication plan, collaborate on developing key messages, and improve a communication system to synergize DDB and PADS implementing agencies. The communications plan further aims to delve into understanding the context, trends and environment that shapes perception on the PADS and elicit support and participation of all government and non-government agencies.
The three-year communication roadmap includes reframing conversation and building momentum for 2020, sustaining momentum and rallying the PADS to the finish line for 2021, and highlighting the PADS impact and positive change to society for 2022.
PADS Branding Manual
Simultaneous with the development of PADS Communication Plan, a Brand Book was conceptualized to project unity and promote synergy among PADS Member Agencies. The DDB looks to communicate PADS with a distinct visual branding, making it easily recognizable by stakeholders and distinguishable from other government’s campaign.